Spectra Ventures: Branding and Design for D.Buzz’s Web 3.0 Growth
Introduction:
D.Buzz with Dataloft.llc is a blockchain microblogging platform that operates as a Twitter clone, built on the HIVE.io blockchain. They required a versatile partner to manage their social media presence, create blog posts, develop content such as images and marketing materials, and assist with branding and leadership.
Social page: https://d.buzz/
Blog page : https://peakd.com/@dbuzz
Objectives:
Spectra Ventures aimed to provide a comprehensive solution for D.Buzz’s online presence and graphical representation, ensuring that the community remained informed about updates and changes to the platform.
Strategy:
We developed a content posting calendar and consistently executed it for over five years, creating daily content as D.Buzz grew. Our team attended various virtual conferences and sessions to discuss how to best position D.Buzz in the marketplace. We listened to feedback from the development team and community to stay on top of the content and deliver fresh updates.
Implementation:
To ensure timely and high-quality content, we established a system of writing and posting content two days in advance, allowing for review when needed. Our team utilized a wide range of tools, including Photoshop, Illustrator, Canva, Adobe XD, and Adobe InDesign, to achieve the desired results for the client. We maintained a consistent posting calendar for 4-5 years, delivering fresh posts daily with unique header images and engaging content. Additionally, we collaborated with other team members to gather content and fresh materials.
Results:
During our partnership, D.Buzz experienced growth in new users and implemented new features, such as the D.Buzz Pockets feature that Spectra Ventures designed and helped implement. We also cultivated a growing Discord community and helped onboard new users.
Visuals:
Branding Kit:
Conclusion:
Our 4-5 years of work on D.Buzz was a rewarding experience. It was an exciting opportunity to help a startup grow and develop in the Web 3.0 space. Leading a development team and helping to shape the visual identity of a brand was a fulfilling challenge.
Spectra Ventures:
Spectra Ventures is always seeking to network and connect with Web 3.0 clients or others who are looking for a unique branding and graphic design path for their business. If you’re interested in collaborating or discussing how we can help your project thrive, please don’t hesitate to reach out to us.
